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40% in 2021 said they can watch the movie as a PVOD release, versus 30% in 2020.

This is 21% higher than when asked the same question in 2020.

67% said the top reason was they can get the movies they like on streaming services ( Netflix, Amazon, Disney+).

This raises the question of how sustainable enthusiasm may be after consumers have become accustomed to even greater instant gratification throughout the pandemic. However, overall sentiment for a return to exhibition is far lower than it was at the same time last year. 28% are already going or ready to go as soon as theaters nearby open.

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Overall 90% of TV Time’s survey respondents said they plan to return to the movies. With a day-and-date PVOD release for the MCU’s first film in two years and greater competition, projections aren’t as confident.

#Marvel black widow box office pro#

Meanwhile, fellow firm Box Office Pro believed Black Widow stood a chance at a domestic total of $125 million or more in its original May 7 release.

The top titles that consumers said they plan to watch at home are family-oriented ones with Space Jam: A New Legacy (69%), Cruella (64%), and Jungle Cruise (61%) topping the list.Īccording to box office firm The Numbers, Black Widow is projected to score a $63 million opening and a final domestic haul of $170 million.

It is followed by fellow Marvel blockbusters Shang-Chi and the Legend of the Ten Rings (64%), F9 (63%), The Suicide Squad (58%), and A Quiet Place II (55%) as the movies viewers most want to see in theaters. 68% said they would prefer to watch Black Widow in the theater versus 32% who plan to watch it at home.

Marvel’s Black Widow is the movie that viewers most want to see in the theater.

With a handful of summer movies arriving in a crowded and compressed schedule boasting same-day premieres in theaters and streaming platforms such as Disney+ Premier Access or HBO Max, TV Time asked consumers (who said they are interested in seeing the movie) where they preferred to watch it. Summer Movies: Will consumers stream or go to the theater? TV Time Yet Marvel’s Black Widow appears to be the top film viewers are willing to venture back into theaters for-though that enthusiasm may not last for other features. Getting people into movie theaters become more difficult with the rise of at-home entertainment in the early and mid-aughts and has now been compounded by the pandemic and all the resulting shifts in film distribution. As we celebrate recent theatrical rebounds, it’s important to remember we’re still not remotely close to any sense of financial normalcy.ĭespite the inflated box office numbers of the last ten years, domestic movie theater ticket sales have actually declined since a new century high of nearly 1.6 million in 2002.

Obviously, the COVID-19 pandemic torpedoed that momentum with the box office sinking to historic lows last year. Will movie theater ticket sales continue to decline even when the pandemic is over? Marvel Studiosįor more than a decade, the United States box office has been a massive $10 billion-plus industry, including a record $11.8 billion in 2018.